Our Mission
We are in the business of improving and enhancing quality of life. We do this by supplying hospitals and healthcare professionals with the best medical solutions for their patients. We Pioneer Possibility. People live better lives because of what we do.
Our Vision
To enable superior health outcomes for patients, providing them with access to the best medical systems available worldwide.
We're all about People
People are at the forefront of everything we do. We strive to understand healthcare professionals’ needs beyond product, patients needs beyond the hospital, employee needs outside the office and partner needs outside of contracts. By creating memorable experiences for everyone we encounter, we drive our brand values and ultimately contribute to better patient outcomes.
Our Visual Identity
What's next?
THROUGH STORY TELLING WE CONNECT WITH CUSTOMERS AND CELEBRATE OUR HISTORY
GO-LIVE
We launch our new brand to customers and the general public on 19 October 2020. Our website, social media and all digital and print collateral will switch over on this day.
Our Device Brand
Our Device Master Brand is at the centre of our brand architecture. It leads all our sub-brands and represents Device Technologies as a whole.
Specialty Brands
Our sales business units are now represented by Specialty Brands. Each one has its own logo and all branded resources will be available for download from the Brand Resource Hub.
Service Brands
Our service departments are now represented by Service Brands, because they deserve their own unique identity. Visit the Brand Resource Hub to download your department’s very own logo and branded resources.
Internal Brands
Our internal operations teams each play a key role in day-to-day business activity. Each department is now represented by an Internal Brand, and all their logos and corresponding resources are available on the Brand Resource Hub.
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