Formerly known as sales business units, these are our therapeutic areas that target specific customer segments.
Our specialty brands revolve around specific customer segments.
These brands represent our customer-facing businesses and are designed promote clarity and distinction in market.
- Defined target market and customer segment
- Significant external marketing presence
- Long-term, ongoing commercial targets
- Omni-channel marketing strategy






























All specialty brand assets are available below. Please ensure you follow the Device Technologies Brand Guidelines when using these.
Click here to access Device Technologies brand resources, including company logo, letterhead and corporate PowerPoint template.


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